Founded in 2011, Shoppingfeed has been a pioneering force in e-commerce feed management software. With a core focus on managing products feeds across an expansive array of channels, including Amazon, Bing, Facebook, eBay, Etsy, Instagram, Pinterest, Snapchat, and 1,000+ others, the platform offers seamless management of core product information. While serving prestigious brands, Shoppingfeed’s forte lies in the effortless integration of items into multiple marketplaces or digital marketing channels, facilitating the creation of new product offerings and synchronization with existing ones.


By joining Contentserv, Shoppingfeed gains an extensive client network, enhancing its presence both in the United States and Europe. Concurrently, this acquisition also solidifies Contentserv’s position in the Product Information Management (PIM) sector. This strategic partnership amplifies Contentserv’s offerings in e-commerce and marketplace management, unveiling a comprehensive, end-to-end AI-driven solution for efficient information publication on major marketplaces & digital marketing channels.


Oivier Levy, CEO of Shoppingfeed, comments: “The high level of interest in our joint solution offering underscores the market demand and Contentserv’s potential to help customers navigate the complexities of the ever-evolving e-commerce landscape.”


Michael Kugler, CEO of Contentserv, expressed his enthusiasm about the potential synergies and adds: “Our vision is to redefine the PIM market with AI-powered technology and transform PIM into a top-line-driving Product Experience Management. By combining our solutions, our customers can achieve significantly higher reach and conversion rates with superior content across all touchpoints.”


Contentserv is a German leader in Product Information Management, operating internationally and backed by the international fund Investcorp. The company, through its AI-fueled Product Experience Cloud, enables manufacturers, brand owners, and retailers to unite, optimize, and distribute product content that was previously fragmented and scattered in a single source of truth across all channels.


The transaction remains subject to the satisfaction of conditions precedent and completion of the information and consultation procedure of Shoppingfeed works council.