JANUARY 2024
LBO WITH
Founded in 2013 by Vincent Péré, Simon Cagna and Arnaud Péré, Monsieur TSHIRT is a leading personalized gifts digital brand. The company designs and sells a unique collection of cool and quality products to inspire consumers looking for original gift ideas. While Monsieur TSHIRT started as a Tshirt brand, it now offers a wide range of products such as posters, mugs, underwear, glasses, etc. with multiple personalization options.
Over the years, Monsieur TSHIRT has built its success upon 3 pillars: unlimited creativity, premium positioning and Amazon-grade UX. To do so, the company internalizes and masters all key areas of expertise: design, personalization, logistics, marketing, etc. from its production facility next to Bordeaux, where all operations are optimized using in-house technological tools.
Monsieur TSHIRT, which has been generating profitable double digit growth since inception, now employs 56 people (up to 100+ people during peak times) and operates in 8 European countries, where deliveries can be assured in 24 hours, as well as in the USA.
The management ambitions to scale the business while strengthening its commitment to eco-responsibility with strong measures such as the use of 100% organic cotton or the creation of a Filgood collection made out of recycled bottles. The objective being to intensify its effort to obtain the B Corp certification.
With the support of GSO Capital, IRDI Capital Investissement and Galia Gestion (who reiterates its trust in the team), the company will accelerate its expansion to build an international leader in the premium personalized gifts market. Monsieur TSHIRT welcomes its new investors as minority shareholders, while the co-founders retain a majority stake. The transaction also allows key managers to enter the capital.
Vincent Péré, President of Monsieur TSHIRT GROUP : “The choice to collaborate with responsible investors, locally anchored in Nouvelle-Aquitaine, but also very ambitious in France and internationally, naturally led us to open our capital to GSO Capital and IRDI Capital Investissement, thus joining our historical investor Galia Gestion in a board, ready to roll up our sleeves to realize our immense ambitions.”