LineUP7 acquires EDDO, a UX and A/B testing agency, to consolidate its range of expertises and reinforce its global value proposition: « Ultra personalization of the omnichannel customer experience ».
Founded by Julien Cappa and Gregory Amar in 2015, EDDO is one of the few UX and A/B testing agencies still independent on the French market. The firm is run by twenty experts optimizing the performance of digital marketing investments of its customers. Julien Cappa and Grégory Amar become partners of the new group in charge of the development of UX and A/B testing expertises.
EDDO relies on its mastery of all major UX-analytics, A/B testing and market customization tools (Google Analytics, GTM, Adobe Analytics , AB Tasty, Content Square …) to generate qualified traffic, optimize digital investments and increase audience commitment.
Thanks to its build-up strategy and strong organic growth since 2015, LineUP7 has become one of the French leaders in data marketing with more than 100 employees working at the convergence of data, technology and marketing.