Just 18 months after its launch, Dataïads, a SaaS player specializing in AI-generated customer experience for ecommerce, has announced a €5m funding round from Spring Invest, FrenchFounders, Famille C participations, Motier Ventures and business angels. With this financing, the start-up has two objectives: strengthen its proprietary Post-click Experience technology and accelerate its international development.
Specialized in the Post-click Experience, Dataïads has developed a cutting-edge technology dedicated to digital media (Google, Meta…), enabling its clients to increase ROAS (Return On Ad Spend) by around 15%. Continuously growing since its commercial launch in March 2022, Dataïads works with 40+ active customers.
This €5m round of financing was led by Spring Invest, an investment fund entirely dedicated to the future of commerce, and saw the enthusiastic participation of FrenchFounders, Famille C participations, Motier Ventures, as well as the continued support of existing investors.
With this new funding, the company aims to continue its expansion in France, by recruiting over the next few months around twenty tech, sales and media scientists. The startup aims to further spread its technology in key European markets, notably in Great Britain, Italy, Germany and the Nordics.
Raphaël Grandemange, CEO and co-founder of Dataïads, commented: “We are extremely grateful to our investors for their continued support and confidence in our vision. This fundraising is an important milestone for Dataïads, and we look forward to continuing to work hard to offer our customers world-class technology to optimize their media budgets in the age of advertising automation.”
Xavier Faure, partner at Spring Invest, adds: “Dataïads combines an extremely competent and experienced team in digital marketing, a buoyant market context with an immediate need on the part of e-commerce operators, and a highly effective product enabling them to improve the performance of their ads as well as control their budgets. We are delighted to be associated with this exceptional team and to contribute to its ambitious development project.”