Founded in 2011 by Wale Gbadamosi-Oyekanmi, Dare.Win has since become one of France’s most exciting and innovative digital creative agencies.


The company was born out of a desire to reinvent brands’ content strategies through daring experiences and new formats across entertainment. At the intersection of content creation, social media and technology Dare.Win ideates and produces digital campaigns both in France and overseas for clients wishing to produce impactful and innovative brand experiences.


With a hybrid business model spanning creativity, production and consulting Dare.Win employs over 80 people and counts Netflix, Nike, Google, Française des Jeux, PlayStation and Warner as clients. Its work is also recognized by advertising and craft awards around the world, with 36 national and international awards (Cannes Lions, Webby, Shorty, Cristal, Epica…).


S4Capital plc (SFOR.L), established in May 2018 by Sir Martin Sorrell, has entered into exclusivity in relation to a merger of Dare.Win with MediaMonks, S4Capital’s digital content practice. The merger expands MediaMonks’ geographical presence to France, Europe’s third largest advertising market.


Wale Gbadamosi-Oyekanmi, CEO and Founder of Dare.Win: “We’ve long admired MediaMonks’ innovative productions and successes around the world. This merger is a great opportunity for us to produce even greater work that will help our clients reach their business goals in a better, faster and more data-driven way. Our teams couldn’t be more excited about joining S4Capital’s new era model.”.


S4Capital Executive Chairman Sir Martin Sorrell: “We are delighted to welcome Wale and his colleagues to S4Capital. France is a very important market, always punching over its weight globally, with 31 multinationals in the Fortune 500. The advertising industry there has traditionally been dominated by the two powerful French Holding Companies, but Dare.Win is one of a new breed of agencies disrupting that model and we look forward to continuing down that path!”.