Founded in 2008 in France, CTZAR started out as a private network of trendsetters specialized in word-of-mouth influence, it has since become a leading strategic and creative agency with an unparalleled expertise in social networks, content, and influence. It has been positioning brands such as Louboutin, Phytomer, N26 and Carrefour at the heart of conversations that unfold among digital communities.
This acquisition will enrich The Independents’ value proposition by injecting CTZAR‘s specific expertise in social media management, bespoke content creation, and influencer marketing. Meanwhile, it will provide CTZAR with a valuable gateway to strengthen its international presence, particularly in key regions such as Asia, the USA, the Middle East, and Europe. Furthermore, the collaboration with other agencies within the group will not only optimise client management but also harnesses the distinct expertise of each agency to address global challenges while considering the cultural specificities of local markets.
“We are thrilled to join The Independents and this family of extremely prestigious agencies. It is a new chapter in CTZAR‘s history, with the ambition to expand our international presence and provide local grounding for our clients’ global challenges. The collaborative dynamics between agencies facilitate efficient client support at all levels.” state Camille Olivier and Thomas Silve, co-founders of CTZAR.
“CTZAR and The Independents share culture and vision, both dedicated to empowering brands to maintain their leading edge in an ever-changing world through partnerships with top agencies in their respective fields. This strategic synergy across our agencies will enable a comprehensive, integrated approach to brand development and promotion across our 13 offices.” remarks Isabelle Chouvet, CEO of The Independents.
Since its establishment in 2017, The Independents has emerged as a major player, uniting best in class agencies and delivering a holistic and comprehensive approach to its clients through a presence in 10 countries. Through its long-term dedication to strategy, creativity, events, PR, data, and influence, the group embodies excellence within its industry, bringing together renowned entities such as Bureau Betak, K2, Karla Otto, Prodject, Lefty and The Qode. The Independents, which has recently concluded a significant fundraising round, plans to double its size by 2025 through strong organic growth and by acquiring complementary agencies worldwide.
M6 Group (EPA:MMT) perpetuates the rotation in its diversification portfolio by selling its majority stake in CTZAR to The Independents; the positive outcome of this transaction illustrates the pertinence of M6 Group’s strategy.