MAY 2023



Founded in 2010 in Belgium, Qualifio is the leading European software platform for first and zero-party data collection, customer engagement and loyalty. Qualifio is used by over 400 companies worldwide including: Nestlé, L’Oréal, Unilever, PepsiCo, PSG, Disneyland, Dixons Carphone, Daily Mail Group, Vivendi, DPG.


This acquisition will reinforce QNTM‘s offering in the MarTech space, by combining Qualifio with its previous acquisitions of Raptor (2021) and Actito (2022). It will allow QNTM to deliver a holistic data collection & activation solution enabling marketers to achieve superior ROI. It reinforces the Group’s ambition to build a unique best-of-breed ecosystem in the MarTech space in Europe and beyond.


“We are thrilled to join the QNTM Group, not only to accelerate the growth of Qualifio but also to write a new page in Qualifo’s history. QNTM is European, ambitious and respectful of our values, which makes them the ideal strategic partner for us. Joining QNTM will give us more financial strength and footprint whilst keeping our values, team and culture.” declare Olivier Simonis, Qualifio’s co-founder and Chairman of the Board and Quentin Paquot, CEO.


Qualifio, with its leading position in the European market, impressive list of clients and great team, will be an important value add to our group. Together with Actito and Raptor, they will be able to support enterprises in an even wider offering for our customers.”, says Eivind Roald, CEO of QNTM.


QNTM Group is an ecosystem of best-of-breed companies and capabilities within AdTech and MarTech that all support enterprises to increase their revenue by utilizing unique software and technology solutions. Today the ecosystem consists of 7 unique brands with more than 650 employees and offices in Europe, USA, and Canada. QNTM is fully owned by Altor Fund V.