Incorporated in 2012 by Hillel Brodowicz and Philippe El Khechen, Primelis is a leading French SEO pure player agency. The company offers the best results in search engine thanks to a unique data-driven and scientific approach leveraging the complete scope of optimization: technical, semantic, and notoriety-related.
Primelis has built a loyal customer base composed of 150 companies including numerous blue-chip companies such as Nuxe, Allianz or Decathlon as well as dominant pure players such as Rakuten, Le Slip Français or Jobi Joba.
Besides mastering all market-leading SEO tools, Primelis has developed a proprietary software suite for reverse engineering optimization, “Occurus”, as well as an in-house lab for continuous testing and training.
Initiative & Finance is a reference player in the SMEs financing segment in France and Switzerland providing capital and strategic support for growth companies. To date, Initiative & Finance has realized more than 300 transactions and completed 260 exits.
The growth investment will be used to accelerate the company’s expectational growth trajectory by developing a new SEA practice, adding seasoned executive talent in the R&D team, further expanding its technological suite and investing in strategic sales and marketing initiatives to gain market shares in Europe.