Launched in 2015 by Samuel Guez, My Jolie candle is a leading French Digital Native Vertical Brand (DNVB) selling candles with jewel inside online. The start-up has immediately faced a thrilling success among the Millennials community and will more than double its revenues in 2018 reaching €10m+.
My Jolie candle embraces the key characteristics of DNVBs such as reaching and engaging a vast Millennials community (over 325k followers on Instagram) and directly monitoring product designing, sourcing & distribution. Through its innovative concept and its ability to oversee the whole value chain, the company has been profitable since its 2nd financial year.
This Series A fundraising will allow My Jolie candle to extend its offline model following its 1st store opening in Paris and develop its product range to strengthen its position as the leading digital native home wellness brand for Millennials. In parallel, the company will spread its international footprint launching two new European countries.
« We have been impressed by the ability of My Jolie candle to engage a loyal and young community in a very limited period of time. We support Samuel and his team in order to create a successful omnichannel brand”, stated Pierre-Alexis de Vauplane, Investment Director at Entrepreneur Venture.
Lorraine Oddo, from Vasgos family office, adds: “We are particularly enthusiastic to join My Jolie candle story. This fast-growing brand relies on an innovative and modern communication strategy led by an energetic founder matching with Vasgos’ DNA”.
Founder and CEO Samuel Guez said: “Since the very beginning, we have been really happy with the warm welcome of the Millennial community towards My Jolie candle and its engagement with the brand – usually difficult to manage with such community. We are really happy to have these investors onboard for this milestone in the company’s lifetime that will both flesh-out our leading position in the sector and allow us to further innovate in terms of products and client engagement.”.