MAY 2016
PRIVATE PLACEMENT
Founded by Luc Tran-Thang and Eric Janvier, MindLytiX has devised a unique technology for real-time consumer knowledge and targeting. The platform analyses billions of daily touchpoints to determine the current mindset of consumers and enables brands to target the most relevant “life moments”. The solution, delivered across the whole programmatic ecosystem, addresses brands, agencies, trading desks, data providers and publishers.
MindLytiX raiseD €1.25M with Iris Capital to strengthen its tech and business development capabilities.